Jason Holloway

Creative Process

June 27th, 2008

Everyone is creative – that’s true. But not everyone knows how to harness it – also true. So what is it that makes some people better, or more attuned to their creative forces and able to make a living off of it (and able to continually clean up at award ceremonies)?
Is it magic? Don’t be […]

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Posted in: Advertising, Creativity, PBMAI

Elizabeth Hannum

Trick of the Trade Show: Effective PR

June 19th, 2008

For some companies, attending a trade show can bring about numerous opportunities with media, buyers and consumers, as well as establishing them as a brand in a vast sea of products. Unfortunately, some companies get no love at the shows. The difference between the two is whether the company has effective public relations supporting it […]

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Posted in: Brand, Food and Beverage Marketing, PBMAI, Public Relations

Adam Lopez

Happy Belated Father’s Day from BOWO

June 18th, 2008

Welcome to the late Father’s day edition of BOWO (that’s Best of… Worst of… to all you people scratching your heads.) Today we’ll feature ads that feature fathers.
This week’s best ad comes from Nike. The ad mixes some old footage of Tiger Woods with a voice over from his late father. The timing of this […]

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Posted in: Advertising, Brand, Branding, Creativity

Adam Lopez

Knee Slapping Edition of BOWO

June 11th, 2008

Hola. ¿Qué tal? Yes, that’s Spanish. No, I can’t speak (or write) in my father’s native language.
But I do know the language of humor (although it can be argued that, like Spanish, I can neither speak it nor write it.) Humor will be the topic of this week’s Best of… Worst of… in the wide […]

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Posted in: Advertising

Kristel Hosler

Party of the Year

June 6th, 2008

You might have heard about the huge movie that opened last week….
You can pretty much bet that every woman you know made plans to go see Sex and the City on opening night. Seeing as the movie unexpectedly overtook the latest “Indiana Jones” movie at the box office, bringing in over $56 million, not everyone […]

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Posted in: PBMAI