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“Live Longer” with Iceland SpringJanuary 13th, 2009 The repositioning of Iceland Spring’s bottled water brand has been featured in the December 2008 Issue of Beverage Industry Magazine. PBMAI worked with Iceland Spring to develop their new marketing campaign for 2009, which uses the tagline “Live Longer.” The tagline is based on statistics that show Icelanders live longer than other nationalities. To find […] Posted by: — Elizabeth Hannum @ 10:29 am Posted in: Food and Beverage Marketing, Marketing, Public Relations |
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Superbowl Advertising ‘09January 12th, 2009 Companies around the nation are more nervous than they have ever been because of the recession and are being selective with their advertising and marketing budgets. With the upcoming Super Bowl approaching, advertisers are questioning the value of their ads in this traditionally popular medium. Last year, NBC sold most of its advertising for the […] Posted in: Advertising, Super Bowl ads, TV, TV Commercials |
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Has Anyone Seen My Paper?January 7th, 2009 The Internet has proved to be newspapers and magazines most challenging competitor, and one that ultimately has managed to do the industry in altogether. Most newspapers, such as the New York Times, launched their own websites in order to create another medium, but this alternative may have been somewhat destructive to print. Most people will […] Posted in: Advertising, Blogs, Internet, Newspaper |
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Happy New Year from PBMAIJanuary 1st, 2009 I wanted to take a quick moment to personally thank you for helping make 2008 truly amazing for our team here at PBMAI. We have made some really great things happen this year; from being listed on the Inc. 5000 list to being awarded countless design awards, and could not have done it without you. […] Posted in: Creativity, PBMAI |
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Marketing Tips for 2009December 23rd, 2008 With troubles in the economy and money quickly disappearing – it is crucial to be on top of your 2009 marketing plan and even more important to know your customer. Start 2009 right. Here are five quick tips to have a smooth transition into 2009 and keep on moving strong. Posted in: Advertising, Alternative marketing, Marketing |
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2008 Movers & Shakers: Rita JohnsonDecember 8th, 2008 Rita Johnson has been named one of the top 50 South Florida leaders by South Florida Business Leader magazine as part of its cover story, 2008 Movers & Shakers. Rita was chosen among an elite few to be named a 2008 Mover & Shaker due to the significant growth PBMAI has achieved since she founded […] |
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