“Live Longer” with Iceland Spring

January 13th, 2009

The repositioning of Iceland Spring’s bottled water brand has been featured in the December 2008 Issue of Beverage Industry Magazine. PBMAI worked with Iceland Spring to develop their new marketing campaign for 2009, which uses the tagline “Live Longer.” The tagline is based on statistics that show Icelanders live longer than other nationalities. To find […]

Posted by: — Elizabeth Hannum @ 10:29 am

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Posted in: Food and Beverage Marketing, Marketing, Public Relations

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Kristel Hosler

Superbowl Advertising ‘09

January 12th, 2009

Companies around the nation are more nervous than they have ever been because of the recession and are being selective with their advertising and marketing budgets. With the upcoming Super Bowl approaching, advertisers are questioning the value of their ads in this traditionally popular medium. Last year, NBC sold most of its advertising for the […]

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Posted in: Advertising, Super Bowl ads, TV, TV Commercials

Leonard Ali

Has Anyone Seen My Paper?

January 7th, 2009

The Internet has proved to be newspapers and magazines most challenging competitor, and one that ultimately has managed to do the industry in altogether. Most newspapers, such as the New York Times, launched their own websites in order to create another medium, but this alternative may have been somewhat destructive to print. Most people will […]

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Posted in: Advertising, Blogs, Internet, Newspaper

Rita Johnson

Happy New Year from PBMAI

January 1st, 2009

I wanted to take a quick moment to personally thank you for helping make 2008 truly amazing for our team here at PBMAI. We have made some really great things happen this year; from being listed on the Inc. 5000 list to being awarded countless design awards, and could not have done it without you. […]

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Posted in: Creativity, PBMAI

Chase Fitzgerald

Marketing Tips for 2009

December 23rd, 2008

With troubles in the economy and money quickly disappearing – it is crucial to be on top of your 2009 marketing plan and even more important to know your customer. Start 2009 right. Here are five quick tips to have a smooth transition into 2009 and keep on moving strong.
1. Mobile advertising is on the […]

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Posted in: Advertising, Alternative marketing, Marketing

pbmai

2008 Movers & Shakers: Rita Johnson

December 8th, 2008

Rita Johnson has been named one of the top 50 South Florida leaders by South Florida Business Leader magazine as part of its cover story, 2008 Movers & Shakers. Rita was chosen among an elite few to be named a 2008 Mover & Shaker due to the significant growth PBMAI has achieved since she founded […]

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Posted in: Awards, PBMAI

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Thanks! Nice post. — ErvinTW

Nice site, thanks for information! — YahooBot

Twitter is a great marketing tool. Follow my Tweets at http://twitter.com/shuzz Rita — Rita Johnson

affiliate marketing... Interesting post. I'm going to setup your feed in my RSS reader.... — affiliate marketing

This is very useful, thanks ;) — bahce

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